Shopify tells you
what sold.
Traklo tells you what you actually made.
Early-access teams start with a short onboarding review: share your store, connect Shopify during setup, answer a few guided questions, and launch with a margin view your team can actually trust.
Built for multi-channel Shopify brands that have outgrown top-line dashboards.
Revenue
$287K
+18.4%
True Margin
$94K
32.7%
Classified
2,814
Live rules
Excluded
86
Seeding + team
Revenue vs true margin
30DMargin mix
Order classification
Applied before reportingTrend insights
Setup completeness
Launch onboarding
The smallest launch-ready flow.
Based on the current product state, Traklo should promise Get early access on the homepage. The product has a strong concept and preview UI, but not a live self-serve onboarding stack yet. This is the exact onboarding flow to ship next with the least friction.
Step 01
Create account
Start with the lightest possible account creation: work email, password, and store URL.
Step 02
Connect Shopify
One primary integration first. No extra tools before the first useful dashboard.
Step 03
Answer 4 setup questions
Ask only the questions needed to classify orders and estimate true cost layers for launch.
Step 04
Preview classification
Show a fast confidence-building preview before the full dashboard loads.
Step 05
Land in dashboard + checklist
Give the user one useful dashboard and a short checklist instead of a long setup wizard.
Guided questions
The 4 launch questions
Question 1
Which order types should Traklo separate from day one?
Select all that apply.
Skip action: Skip for now
Question 2
How do you usually identify wholesale or B2B orders?
Choose the best match.
Skip action: Not applicable
Question 3
Which orders should Traklo exclude from profit reporting?
Pick the noisy orders you don’t want in the dashboard.
Skip action: Skip for now
Question 4
Which costs matter most to include first?
Choose up to two for launch.
Skip action: Use Traklo defaults
Success states
Account created → “You're in. Next, connect Shopify.”
Shopify connected → “Connected. We can now classify your orders.”
Questions complete → “Thanks — your rules are ready for preview.”
Preview confirmed → “Your first classification view is ready.”
Dashboard live → “You can finish setup anytime from your checklist.”
Launch recommendation
Homepage CTA should be Get early access, not Start free. The app has a defined onboarding path and dashboard concept, but this repo currently exposes a landing page plus waitlist capture rather than a working self-serve account and Shopify auth flow.
Product preview
Shopify tells you what sold.
Traklo tells you what you actually made.
The dashboard is built to answer the operator question behind every dashboard screenshot: revenue is nice, but where did margin actually come from, which orders count, and what setup is still missing?
Reported revenue
$287,430
+18.4% vs prior 30d
True margin
$94,120
32.7% blended margin
Orders classified
2,814
DTC · B2B · marketplace
Excluded orders
86
$7,940 removed from P&L
Revenue vs true margin
Thirty-day signal, not vanity top-line
Margin mix by channel
Where profit is actually coming from
Insight
Marketplace revenue looks healthy, but after fees it contributes less margin than B2B.
Order classification layer
Every order gets business context before it hits reporting
Segment by sales motion, apply your rules, and exclude noise before your team reads the dashboard.
Weekly insights
What changed this week
Setup completeness
Know what the dashboard is using
Next unlock
Add returns + shipping cost data to tighten margin accuracy before next month closes.
The problem
Running a multi-channel brand
is a data nightmare.
If you're selling across Shopify, Amazon, and wholesale — you already know this pain.
Your data is everywhere
Shopify reports DTC. Seller Central shows Amazon. A spreadsheet tracks wholesale. Three platforms, three logins, zero unified picture of your business.
No channel-level P&L
You know your top-line but not your margins per channel. Selling on Amazon feels profitable until you factor in fees, returns, and ad spend — but where's that number?
Spreadsheets at month-end
Your ops team spends 2 days every month manually exporting, cleaning, and reconciling. It's error-prone, slow, and means your numbers are always a month behind.
Platform features
Everything you need to
run a tighter operation.
Purpose-built for multi-channel Shopify brands. Not a generic BI tool.
Revenue vs. True Margin
See the difference between what sold and what you actually kept after COGS, fees, shipping, and returns. Traklo turns topline growth into operator-grade profit visibility.
Reported Revenue
$287K
+18.4% vs prior month
True Margin
$94K
32.7% blended margin
Order Rules That Match Reality
Auto-classify each order as DTC, B2B, marketplace, or excluded using tags, channels, price books, and internal business logic before it distorts reporting.
#8421
Paid social · full-price
#8417
Wholesale price book
#8412
Referral fee + FBA
#8408
Influencer seeding
Operator Trends and Callouts
Surface the things a founder or finance lead would actually act on: margin compression, excluded-order spikes, and channels whose revenue growth hides weak contribution profit.
Margin compression
Marketplace fees up 14% WoW
B2B outperforms
24% of margin from 9% of orders
Excluded orders spiked
32 seeding/internal orders this week
Setup Completeness You Can Trust
Make data readiness visible. Traklo shows what inputs are connected, what rules are live, and what still needs review before leadership trusts the number on screen.
Beyond Shopify Analytics
Shopify tells you what sold.
Traklo tells you what you actually made — and why.
Shopify Analytics is a good starting point. But once you're selling across channels, it stops being enough.
Shopify Analytics
Free
Traklo
Starter+
Why Shopify Analytics isn't enough
Common gaps that operators hit once they start scaling beyond a single channel.
Shopify lumps all orders together — you can't see if B2B wholesale is profitable vs. DTC.
Shopify has no COGS layer — you see revenue, not margin.
Shopify doesn't know your business rules — coupons, partner tiers, and influencer orders all look the same.
Shopify doesn't track logistics costs — fulfillment is invisible.
If you sell on Amazon, Walmart, or B2B portals — Shopify analytics won't unify that.
Why we built this
Built for operators who've outgrown
Shopify's default reports.
Traklo was built by people who ran e-commerce brands and got tired of opening three tabs to answer one question: “Did we actually make money this week?”
3 tabs
to answer one profitability question
2 days
lost each month to manual reconciliation
0
Shopify reports show true profit margin
Pricing
Launch with a simple setup.
Upgrade once the workflow is proven.
Launch pricing is available by invite while onboarding is still hands-on. The honest public CTA is Apply for access, not Get started.
Free
Join the launch queue and share your store setup.
Starter
Paid launch access opened after onboarding review.
Pro
For brands that want paid launch access plus acquisition visibility.
Scale
For operators running multiple stores or brands during launch.
We review your setup first, then open the right launch plan and send checkout once Traklo is a fit.
Early access
Get early access.
Traklo is still in early access. Leave your details, store URL, and launch interest, and we'll invite you into the first onboarding flow: store review, Shopify setup, guided classification, and dashboard rollout.